Serving up real, relatable + results-driven copy for fashion, beauty + lifestyle brands.

With a pulse on what’s trending + an eagle-eye for details, I write engaging + effective copy that customers actually want to read — pinky promise.

Hi, I’m Maddie!

AKA, Your Copy BFF

I’m a Creative Copywriter + Storyteller with a passion for helping brands find their way with words.

With over five years of copywriting experience in the retail + e-commerce industries, I know what it takes to connect with customers, build brand loyality + boost sales — big time.

And you know who doesn’t know how to do that? That AI tool you’ve been trying to use for months. Sure, it can spit out mediocre copy in a few seconds. (I could do that too if I wanted.) But what it can’t do is tap into the hearts + minds of your audience to produce authentic, engaging + effective messaging that actually sounds like a human.

As Your Copy BFF, I’ll get to know the ins and outs of your brand — all of the things that make you, well, you — and craft natural-sounding brand messaging in a voice that seriously stands out.

So if you’re ready to bring your fashion, beauty, or lifestyle brand to life (literally), I’m your gal!

Did we just become best friends?

My Services

Social Copy

Instagram, Facebook, TikTok + more — I write captions that make customers double-tap.

Blog Writing

Blogs + other long-form content that’ll be loved by humans + Google alike.

Website Copy

Personality-infused copy that’ll engage customers + drive sales — over + over + over again.

“In a marketing world rapidly being made more boring, flat, and joylessly gray by AI and lazy copywriting, Maddie makes everything she works on feel unmistakably alive and playfully human.”

- Jordan Keller, Former Creative Content Lead at Groupon